About Us

The Trusted Name in Customer Experience


Kinetic CX was created to meet the challenges of customer experience implementation that leads to new employee behaviours and achieves new commercial results. Finding expert resources that can execute, and at the same time truly empower your employees, is often difficult; especially on a contract basis.

Kinetic CX offers our clients a one-stop-shop for customer experience project and program implementation. Unlike traditional manpower providers, Kinetic CX is owned by Kinetic Consulting, the leading boutique consultancy in customer experience, business growth, and strategy. We have deep expertise in every aspect of customer experience so you know you are in safe hands!

Let us help you overcome the challenges of finding the right people to execute your CX project and empower your staff to continually deliver customer experience excellence.

Send us your details now, we would love to have you on board with us.


Our Team

Joe Tawfik |  CEO

Joe is the founder and CEO of Kinetic Consulting

. Joe has over 25 years of senior management experience. Over the years he has founded 10+ different companies, developed, and coached numerous companies to business growth. He is the author of Experience My Brand

the business book on how companies can implement customer experience effectively to achieve outstanding business results. He has worked across industries and won several awards for excellence and customer experience over the years. Joe has an extensive and proven track record for achieving outstanding results for clients based all over the world.

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Kerry Lee | Learning & Development Lead

Kerry is an L&D professional and certified coach with an insatiable curiosity about people, potential and culture. Kerry has over 25 years of international experience across multiple industries.

Kerry’s focus is on helping individuals and teams to transform by designing and delivering customized CX learning experiences that change mindsets and behaviours. She believes strongly that building both capability and capacity simultaneously creates more engaged employees and leads to higher performance in customer experience outcomes and an improved bottom line.

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Meetha Castellino | Operational Transformation Lead

Meetha has worked with some of the largest global brands across multiple geographies. Her experience has been gained in 30 countries working on large transformation projects. Meetha has been successful in building and developing teams in sales, operations and service delivery to achieve new performance standards in customer experience.

With a clear focus on achieving commercial results Meetha has successfully delivered transformational outcomes for the likes of IBM, Dimension Data, Vodafone Qatar, and Ooredoo.

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Joseph Abourous | Human Capital Lead

Joseph is one of the leading human capital experts in the region. Over the past 25 years, Joseph has worked with some a broad range of organisations to help unlock the potential of their employees. Whether it's transforming your HR department, seeking to shape employee behaviours, or wanting to elevate customer experience practices, Joseph has designed and executed HR solutions that have delivered exceptional results.

Presously Joseph worked for companies such as Emirates Airlines and Standard Charted Bank.

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