About Us

The Trusted Name in Customer Experience


Kinetic CX was created to meet the challenges of customer experience implementation that leads to new employee behaviours and achieves new commercial results. Finding expert resources that can execute, and at the same time truly empower your employees, is often difficult; especially on a contract basis.

Kinetic CX offers our clients a one-stop-shop for customer experience project and program implementation. Unlike traditional manpower providers, Kinetic CX is owned by Kinetic Consulting, the leading boutique consultancy in customer experience, business growth, and strategy. We have deep expertise in every aspect of customer experience so you know you are in safe hands!

Let us help you overcome the challenges of finding the right people to execute your CX project and empower your staff to continually deliver customer experience excellence.

Send us your details now, we would love to have you on board with us.


Our Team

Joe Tawfik |  CEO

Joe is the founder and CEO of Kinetic Consulting

. Joe has over 25 years of senior management experience. Over the years he has founded 10+ different companies, developed, and coached numerous companies to business growth. He is the author of Experience My Brand

the business book on how companies can implement customer experience effectively to achieve outstanding business results. He has worked across industries and won several awards for excellence and customer experience over the years. Joe has an extensive and proven track record for achieving outstanding results for clients based all over the world.

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Craig Lee | Partner

Craig Lee is a CX transformist. He improves business results by changing the way we think, design and transact with customers. He helps organisations drive customer centricity and reshapes customer experiences across multiple touch points. He has a unique understanding of brands, customer needs and behaviours and what this means to the delivery of profitable customer experiences, services and processes.  Craig has extensive luxury brand experience and a proven track record with the establishment of the Emirates Airline CX programme. He is a recognised international speaker on CX and on getting CX started and rejuvenating stalled CX programmes.

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Meetha Castellino | Operational Transformation Lead

Meetha has worked with some of the largest global brands across multiple geographies. Her experience has been gained in 30 countries working on large transformation projects. Meetha has been successful in building and developing teams in sales, operations and service delivery to achieve new performance standards in customer experience.

With a clear focus on achieving commercial results Meetha has successfully delivered transformational outcomes for the likes of IBM, Dimension Data, Vodafone Qatar, and Ooredoo.

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Joseph Abourous | Human Capital Lead

Joseph is one of the leading human capital experts in the region. Over the past 25 years, Joseph has worked with some a broad range of organisations to help unlock the potential of their employees. Whether it's transforming your HR department, seeking to shape employee behaviours, or wanting to elevate customer experience practices, Joseph has designed and executed HR solutions that have delivered exceptional results.

Presously Joseph worked for companies such as Emirates Airlines and Standard Charted Bank.

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